Did you know that 90 percent of consumer’s mobile time is spent in apps? In a world that has turned digital, we humans spend a majority of our time on mobile devices. We are constantly seeking answers, entertaining ourselves, educating, and interacting with people, groups, and businesses that matter to us. We read the news, watch our favorite movies, listen to music, chat on social platforms, and so on.
According to the research done by Hitwise, F&G category gets 72% of the total search volume through mobile devices. Health, Sports, News & Media and Lifestyle follow closely.
With the growing numbers of ‘digital presence’ and big players entering our market, we are presented with so many options that we tend to forget those in our neighborhood. Not that it is bad to use our mobile phones. Mobile devices have actually eased our lives and there are a lot of apps that help us do specific things. If you look at the online shopping behavior in the last quarter of 2016 by Monetate, it is evident that shopping behavior is leaning towards smartphone and tablets than traditional methods.
I mean, when you look for a restaurant to eat, there are platforms that provide you 100 + options. When you look for groceries to buy, one google search and you find a plethora of information! When you look for a laundry service, the same thing happens. You are flooded with information.That is great and we all want to have options in front of us.
But what if, you are trying to do your daily stuff and so many options are not necessary? What if you want to connect to few and have a meaningful relationship with them? Let me explain.
I buy groceries from my regular grocery store
We order takeaway from our favourite restaurant on our way home.
Our kids go to their regular tuition center.
I go to exercise in my regular gym.
When I have a set of places to turn to for my REGULAR stuff, I am not keen to be bombarded with options.
What if you could have one app to take care of your daily needs?
What if you could open that app and do multiple things?
Things that matter to you?
We are living in an ‘app world’ and the ones who catch the wave will succeed.
What if you can own or be part of a closed group/(s) to interact with your community members in a structured format. It builds your relationship with people and business that are important for you. Strangers are now your neighbors 🙂