Keeping in touch with parents is like a PR exercise by itself. Don’t you think? It is necessary to engage with them - just enough to keep them abreast of what's  happening in the school and to let them know how students are benefitting from the various curriculum to non-curricular activities. At the same time, you don’t want to spam them though various communication channels, leading to frustration and dislike to open messages from youWith the change in technology over the years, ...

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