You already know that storytelling is an art. Some of the best brands we know today are great storytellers. Great stories are inspiring, relatable, educative, informative, emotive, contagious, inclusive and believable!
But what does storytelling do to your school?
- It connects with your audience.
- Storytelling differentiates you, giving you a competitive edge.
- It establishes your personal credibility.
How do you use storytelling to sell your brand and vision?
How do you use stories to inspire people and make them look at your school in a positive light?
What stories would your target audience aka parents / students be interested in?
Share pictures of what happened in your school. It doesn't need to be special event like Annual Day or Christmas Celebration. That's just one part of storytelling with photographs. Some of the stories you can share through photographs are
- A regular day at school – Share candid pictures of a class in session
- Extracurricular Activities – Snap pictures of the sports and cultural activities get into when not studying
- Social skills – When all’s said and done - a school is responsible for teaching students how to be proper members of society
Here are a few more…
- Assembly/ Prayer Sessions
- How the classrooms look when unoccupied
- Insights into how teachers prepare for their day.
Stories through Videos
You can take a video of teachers taking to students or ask students to talk about their school and what they like about it.
A simple question like, What sort of mark do you want to leave upon this world’ or what do you love about your country’, or would you like to visit outer space? can start an interesting, and insightfuldiscussion. These videos would be meaningful additions to your YouTube page.
Keep your videos fresh and engaging. Even a video of students just having fun will catch people’s attention.
lInteresting videos are shared and your school can gain recognition overnight.
If you are the founder of the school, talk about how you came about starting a school. What drives you? Your motivation? What you've out to achieve and how far have you've come. A
personal story helps your audience understand you and helps them connect with you a little better.
Celebrate the achievements of your students! Recognition of their efforts in any field will build up their confidence as they continue to move forward in life but it also reflects on your how your school helped them get there. However; students aren’t the only ones who should be mentioned - teachers and other staff members have their own lives and their own hidden bag of accomplishments.
Teachers/ Owners – If you have a stellar team to talk about, say what they offer and how the kids can benefit from them.
Students – If students studying in your school has achieved awards, let’s say for example, in a national painting competition, talk about it and don’t forget to mention how you as a school look at education beyond books with focus on overall growth.
Stories through Influencers
Parents are your primary influencers. Ask parents to talk about your school. This can be done through
- Written testimonials on Social Media
- Written testimonials on your website
- Video of an interview conducted (maybe by students themselves!)
Get influential people from the society to talk about your school. They can be invited as a chief guest for your function. Create videos of them, talking about the upcoming event at your school and request them to share on their personal profile.
Once you create these stories, where do you share them?
- Social Media – Find which platforms your audience use and reach out
- Blog – Create a blog page and keep adding content
- Website – An official up-to-date website really shines on that professional feel
- Email – An old but reliable method
- Advertisement – Facebook ads and Google AdWords are two good options for your to consider
- Your School App – Nothing like your own school app to establish trust and build your brand image. Get your app on ONNE. It takes just 3 minutes to sign up